A more effective management and
development of distribution channels
With the increasing transformation, digitalization and consolidation of distribution channels across industries, channel management is under pressure!
Customers demand greater value, complete solutions and customized buying experiences, and will switch suppliers and channels if their needs are not met. New business models and technology-enabled selling disrupt traditional channel partners, as new concepts and formats spring up like mushrooms.
In this context, it is critical for companies to understand how to assess and develop an effective network of channel partners.